How to Get SEO Clients for Your Digital Marketing Agency

 

With each passing year, the digital expanse grows, and the requirement for SEO agencies also grows. Finding the correct clients is difficult, especially in such a competitive market. Regardless of whether you just started your agency journey or you’re looking to scale your agency, the ability to accurately and efficiently acquire clients is key. Read below proven strategies on how to attract clients and also how you can build lasting relationships with them.

Proven Strategies for Growth

Selling a service only gets you so far when it comes to acquiring clients, it’s about building trust, demonstrating your expertise, and providing actual value. Time to jump in and learn the steps that will have people take notice of you and grow your SEO client base.

1. Define Your Niche and Target Audience

The first thing you have to do is understand who you want to work with. You might then offer SEO to everyone. Filling the net wide is unproductive and can also weaken your message and your efforts. Defining a niche—whether that is local businesses, e-commerce, healthcare, or startups for example—will position you as an expert in this field.

Why is this important? An agency that has experience working with businesses similar to yours is more likely to get hired. It lets you show them you understand that their unique needs, challenges and industry trends. A crowded market is the perfect way to help you narrow your focus and stand out, then attract high quality leads and ultimately win more clients.

2. Optimize Your Own Website for SEO

If you’re promising to grow someone else’s websites traffic, then your site should be a hallmark of your SEO prowess. Your website should be your personal showcase where prospective clients actually get to see what you can do.

Targeted keywords, quick loading times, mobile friendly design, good engaging content must be ensured to optimize your website. Blog about SEO tips, trends and case studies that are truly useful. Make in depth guides or faqs on SEO using your expertise. Prospects trust you when they see that you practice what you preach, and they’ll be more willing to trust you with their SEO needs.

3. Leverage Social Proof and Testimonials

Social proof is very powerful. The reason people hire you is that they want to know they’re not taking a risk. It highlights great experiences of past clients; it builds trust.

Get happy customers to give you testimonials or short video reviews. You can showcase these on your website, in proposals and throughout your social media. If you’ve had really good results — huge traffic growth, better search rankings, higher conversions — make extensive case studies about them. Numbers are compelling and they speak to potential clients when it comes to provide tangible benefits when working with your agency.

4. Use Networking and Referrals

The best clients sometimes come to you from your current network or word of mouth referrals. People should know about your services. Go to local business events, SEO meetups or join LinkedIn groups of professional. Networking can introduce you to opportunities you wouldn’t normally think of.

Additionally, drive your existing clients to introduce you to new business. A discount or bonus for successful referrals is a great way to get them to talk to their friends. Referrals are an SEO clients best source of new clients because people trust recommendations from friends, colleagues or other professionals.

5. Create a Free SEO Audit Tool

A free SEO audit is a simple but very successful lead magnet which shows what you do. Potential clients love free tools and an audit gives them a peek at what's working and what's not on their website.

There are either third party services that offer this feature on your website or you can create your own audit tool. This time, you collect their email in exchange for the audit, so follow up with tailor advice and recommendation. When they realize how valuable you can be, they’re more likely to hire you to do more extensive SEO work for them.

6. Invest in Paid Advertising (PPC)

Organic strategies are necessary but don’t be afraid to use paid ad if you want to fast scale. Google Ads, Facebook, and LinkedIn help you reach business owners and decision makers that need SEO.

Make ads that tease open the sore spots your clients are experiencing and show how your SEO handiwork can assist. It will drive traffic to your well designed, and very clear call to action landing page. That’s not all. Getting your PPC adds top vision, and there’s also a possibility that it can give you higher leads faster than organic solutions alone.

7. Host Webinars and Workshops

For client acquisition on the SEO ground, positioning yourself as an authority on the topic itself is essential. So one way to do this is by hosting free webinars and workshops on SEO topics. Get tips in a live format and share useful insights. If these people attend, they’ll see you as knowledgeable expert, and will be more likely to hire you to work on their own SEO.

Make sure your sessions are factual, and not salesy. Provide value first, then show your services as a natural extension for people that need more help.

8. Cold Outreach with Personalized Emails

While cold emailing may read as old fashioned, it really is still the best way to reach potential clients and it really does work if you dedicate yourself to the task. Save yourself from generic sales emails that will get thrown into the trash.

Instead, research the most on top of every competition that you are considering. You can point out on their site where they lack better SEO and, suggest. Instead, make it so clear that you know their business and you are also offering tailored solutions that are not cookie cutter. If you get the message right, cold emails are warm leads.

9. Collaborate with Other Agencies

Some agencies work on SEO, but not all are experts in it, and they might be fine with sending you jobs that are a match your skills. Web design, digital marketing, or content agencies that are complementary can be formed partnerships with so you align your offering and provide services.

You can refer clients looking for services that don’t fall within your scope in return. However, this can be a win-win situation because both will earn shares with each other’s lead as well as cover more service in.

10. Offer Competitive Pricing and Packages

When it comes to pricing, this is about clarity and flexibility. Services packages are offered for different types of clients on different budgets. Come up with a competitive price, but also point out the value your clients are going to get for their investment.

If you’re offering basic keyword research, or, say, basic on-page optimization, clearly define what you're offering. This allows clients to say yes because they can trust and there is no guesswork.

11. Build a Strong Social Media Presence

Don’t think that social media is only for B2C brands; Many business owners and decision makers are indeed active on LinkedIn, Twitter, and even Instagram. This is where you become an SEO thought leader — by maintaining a consistent presence in so many ways, ensuring that they’re informative at the same time.

Conclusion

Creating a steady stream of SEO Clients is a long process involving a lot of hard work and different strategy combined. Once you get on the radar of the people in your niche that make income by solving their problems, you start attracting high quality clients, simply by defining your niche, optimizing your website, leveraging social proof, and creating content that is valuable to both you and your audience. Don't forget how much client acquisition is more than just the hard sell, it's about building trust, providing added value and showing expertise.

Continuing in these strategies will grow your agency with a crew of clients willing to collaborate with you.