Best Business Magazines and News Online - CIO Bulletin

  Given the timing demands associated with trends these days, it is interesting to note that very few brands like  Fashion Nova  manage to carve a niche and win the loyalty of Fashion conscious consumers. This monument of a brand came into existence in the year 2006 and has an astronomical growth rate to become a household name for fashion  retailing  within the shortest time possible. Fashion Nova thrives by offering high-end fashion at accessible prices, leveraging social media influencers for promotion. Its extensive product range and loyal customer base elevate contemporary fast fashion. Unique characteristics that help it compete with giants like Shein and Zara include targeted  marketing  and agility in trends. Fashion Nova's popularity stems from its ever-evolving product line, offering everything from bold skin-tight dresses to comfortable casual wear. Sponsors, advertising and endorsers, for instance, A-listers, promote and profile the brand ...

  It has been hard to ignore the effects of climate change , with governments across the world now promising strong new tough policy to curb greenhouse  gas  emissions and promote environmental care. These policies are forcing industries to review their operations, shift their focus towards sustainability and the use of cleaner  technologies . Carbon mitigation policies have gone a notch higher by extending to the use of  carbon pricing  mechanisms such as carbon taxes and cap and trade systems to institutional investors or obligating businesses to cut emissions reduction targets. Such policies are however not designed only to address climate change threats but presents both challenges and positive prospects for businesses in all sectors. Energy-related climate regulations can impose significant costs and operational challenges on sectors such as  transportation  and manufacturing. Adapting to these regulations while pursuing sustainable practices...

  In today’s world of fast paced, social media it becomes difficult at times to understand how some form of content influences consumer behavior as opposed to another. But both of these two key forms of engagement—social media influencers’ posts, and regular consumer comments—work differently to affect online conversation. Both may involve sharing opinions, but the difference in purpose, reach, even influence is vast: brand brands,  marketers , consumers all benefit differently. Social media influencers post things they are known for creating content that is  designed  to get people to do something or believe something. Whether organic or sponsored, these posts are planned and intended to spread the word on a product,  service  or idea to an even wider audience. Influencer posts have a mountain of followers and can make a big buzz and prompt consumer action, which is why it’s a sought after tool for brands to achieve visibility and  sales . Consumer c...

  In a stressful and rapidly changing retail landscape, effective marketing is crucial for success. There are challenges to mass attract and mass keep customers as more and more consumers prefer online shopping and personalized service. 50 percent of a retailer’s budgets are devoted to  marketing  strategies that involve increasing the visibility and engagement of potential customers. These are not simply tactics. They form an integral part of a whole marketing system — one that incorporates all customer touch points. When creating a targeted ad campaign,  designing  specialized advertising materials, and developing loyalty programs, retailers are able to offer their customers an integrated solution. Five of the marketing strategies that retail merchants devote significant importance to when considering how each of them influences brand loyalty, customer engagement, and most importantly, sales. Such knowledge is crystal clear in regard to what strategies these ...

  Reddit announced it would buy Spell, a platform for running machine learning (ML) experiments, for an undisclosed amount. Spell, founded in 2016 by Serkan Piantino, a former Facebook engineer, provides cloud computing solutions to allow anyone to run resource-heavy ML experiments without the high-end hardware that would typically be necessary. The firm defines its mission as pursuing the best possible platform for anyone looking to develop robust, reliable, and safe  software  using  AI  and ML. The social media platform Reddit currently uses ML for the Discover Tab and personalized recommendations. The firm also leverages the technology for its targeted advertising and safety work. Spell will close access to new commercial customers amid the acquisition. Some of the firm’s team members will move over to Reddit. They will work on ML projects determining how Reddit defines contextual relevance, customizes ad placement, and keeps its communities safe. Reddit sai...

  Having an iron-clad IT system in place is essential for any business that wants to get an edge, and more often than not, companies that pull ahead in this area usually perform incredibly well compared to their technologically-inept counterparts. Moreover, with new technologies like  DevOps mon itoring tools coming out every day, anyone who is not striving to improve is likely to fall behind, and this is exactly why IT prowess is becoming more and more of a concern for prospective companies. In this article, we will be taking a look at three tips that will allow you to improve your business’s IT system exponentially, as well as discussing why this endeavour is becoming increasingly important as technology becomes more and more advanced.   Upgrade Your Security One of the best things you can do to improve your business’s IT system is to upgrade your security. Security threats are becoming more and more of a problem, and unless you take the necessary steps to protect ...

  AI  system  could  be an innovative way to rescue dying corals and revive them A team of scientists from British and Indonesian Universities used Artificial Intelligence to listen to the sound of corals. Hundreds of such audio clips were used to create a computer program to gauge the health of the coral reefs. A healthy reef has a bustling sound emanating from it, almost like the sound of a campfire, because of all the life thriving on it. On the other hand, a dying coral reef would have a more desolate sound. The Artificial Intelligence system uses the frequency and decibel of the sound to determine if a reef is healthy or not. According to the team's study in the Ecological Indicators Journal, the AI system can determine so with 92% accuracy. The new AI system could be an innovative way to rescue dying corals and revive them. Human-driven carbon emissions that cause the ocean's acidity to increase are the main reason the corals face stress. The world has lost aro...