How is a Post from a Social Media Influencer Different than a Comment from a Regular Consumer?
In today’s world of fast paced, social media it becomes difficult at times to understand how some form of content influences consumer behavior as opposed to another. But both of these two key forms of engagement—social media influencers’ posts, and regular consumer comments—work differently to affect online conversation. Both may involve sharing opinions, but the difference in purpose, reach, even influence is vast: brand brands, marketers , consumers all benefit differently. Social media influencers post things they are known for creating content that is designed to get people to do something or believe something. Whether organic or sponsored, these posts are planned and intended to spread the word on a product, service or idea to an even wider audience. Influencer posts have a mountain of followers and can make a big buzz and prompt consumer action, which is why it’s a sought after tool for brands to achieve visibility and sales . Consumer c...