How Does Music Affect Gambling Behaviour?


There is no doubt about the prevalence of music in our day-to-day lives. Its pervasiveness is evident as we visit shopping malls, grocery stores, amusement parks, restaurants, etc. Listening to music evokes different emotions in humans, making them happy, sad, excited, etc., depending on the music used. That is why many commercial places like the best online casinos in Canada 2022 use music to trigger the emotions of their players and boost their revenues.




Many casino game providers in offline and online casinos use interesting background tunes while developing games. When you enter a physical casino, you will find refreshing music playing, which starts turning intense as the gaming scene has only a few serious punters left late in the night. Music in casinos is definitely not just for entertainment purposes. Let us talk about a few studies and observations regarding music in casinos.

Studies and Observations

Music makes every activity exciting and enjoyable, be it exercising, playing sports, running, or even gambling. When it comes to gambling, the impact of music on human minds can be far more than one can estimate.

Many authors like Hess and Diller, 1969; White, 1989; Griffiths, 1993 argue that music in casinos can be gambling-inducers (The Psychology Of Music in Gambling environments: An Observational Research Note). Most of the research work is done to demonstrate this impact and check if there is some credibility to it. Here are some of the observations.

  • Some gamblers make requests for a particular song or a specific genre of music. Acting to their demands and playing their songs escalates their mood and brings a whole new level of enthusiasm and excitement into the game. It keeps the gamblers happy, ultimately making them spend more.
  • Slot machines used in gambling also have backdrop music. The music in a slot machine creates a sense of familiarity in the customers. For example- some slot machines use the theme and music of popular TV shows such as Friends, while others could be cartoon-themed. Consequently, their interaction with the recognizable music and tunes becomes easier and more enjoyable. It results in more people playing on these machines and hence, more money spent.
  • A piece of particular music or sound that signals victory can automatically make the gambler feel self-confident and happy, influencing them to play again and eventually spend more money.

Type of Music Played in the Casinos

Since various games are played within one setting in land-based casinos, it is not possible or somewhat difficult for them to provide different music for different games. This limitation does not exist in online casinos, for they have the opportunity to provide customized music desired for the game. Music in physical casinos depends more on the current situation and the clientele. Learn also how to play and win in online casinos in Canada.

If the situation is tense, you'll notice mostly upbeat music being played to keep the players excited and make them react faster, eventually spending more. The music will be more relaxed and melodious if the situation is calm.

Relaxing music is commonly played in casinos as it keeps the players in a good mood, encouraging them to play more with no worries in their minds.

The tempo of the music also has a remarkable effect on gambling behavior. A particular study displayed that low-tempo music made the players persistent in their games. Slower tempo music made the gamers more relaxed. They took their time and even played for longer hours. On the other hand, high-tempo music turned the gaming mood intense, and the players who listened to it had a faster reaction. Consequently, more money was spent in both cases.


 

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