Danone reduces product range as shoppers hesitate at high prices

 French food goliath Danone is cutting the variety of the products it sells to retailers to cut costs, meaning in the future, yogurt fans may miss out on the exact flavor or pot size they are used to.

The makers of packaged food and supermarkets are struggling to combat rising prices, with products ranging from paper packaging to crude oil becoming more expensive due to a protracted pandemic-led shipping crunch and Russia’s war in Ukraine.

Rising inflation also means shoppers are tightening their purses. On  Friday, supermarket firm Tesco warned Britons are buying less, shopping more often, and switching to cheaper, own-brand products to cope with the cost of living crisis.

Earlier in 2022, some food stores were forced to take products off shelves as they could no longer afford to sell them.

Those factors are prompting Danone to rethink how it sells its best-selling products, which range from Activia yogurt and Evian water.

Danone’s global head of sales, Ayla Ziz, said inflation was an emotional issue, particularly in Europe. Ziz also said the firm was cutting back on so-called “stock-keeping units” (SKUs), meaning that some supermarkets will have fewer variations of its products when it comes to sizes and flavors.

Danone wants to stay competitive. Therefore, it is cutting back on promotions; instead, selling fewer types of products will help it save logistics costs.

Comments

Post a Comment

Popular posts from this blog

The Future of Banking: Tips for Secure Financial Planning

Image
  The financial panorama changes quickly, and  banking  is at a turning point in its history. In order to safeguard their financial futures people need to be aware and proactive as  digital  currencies gain popularity, sustainable investing becomes more commonplace, and financial institutions adjust to technological changes. This article provides guidance on navigating the complex world today's finance by examining  safe  banking practices and long-term planning techniques. Current ideas about banking and finance are changing as a result of innovations like  mobile  banking apps,  blockchain  security, and digital wallets. These developments not only make things easier and more accessible, but they also pose new challenges for  cybersecurity  and regulatory compliance. Additionally, the need of effective financial planning and risk management is highlighted by the current status of the global economy, which is marked...
Read more

Where can I watch Adventure Time?

Image
  Welcome to the enchanting world of Adventure Time ! Created by Pendleton Ward, this beloved Cartoon Network series invites viewers of all ages to embark on a magical journey through the whimsical Land of Ooo. From its inception, Adventure Time has captivated audiences with its unique blend of fantasy, humor, and heartwarming storytelling. At the heart of Adventure Time are the dynamic duo of Finn the Human and his loyal companion, Jake the Dog. Together, they venture across the vibrant landscapes of the Land of Ooo, encountering fantastical creatures, overcoming challenges, and embarking on epic quests. With Finn's courageous spirit and Jake's shapeshifting abilities, they make an unstoppable team, ready to face whatever adventures come their way. But Finn and Jake are not alone in their journey. Along the way, they encounter a colorful cast of characters who bring the Land of Ooo to life. From the brilliant and resourceful Princess Bubblegum to the misunderstood and sometime...
Read more

Why Physical Security is Crucial for Digital Forensics Labs?

Image
Physical security in digital forensics labs ensures evidence integrity, protects against breaches, and prevents tampering or loss, making it a critical defense. Given the fact that digital evidence is becoming more and more an essential ingredient of various crimes and law enforcement and legal cases it becomes critical to ensure its admissibility and reliability. The Digital Forensics labs, which are involved in the collection, and preservation of important data for investigation and trial purposes, require detailed physical security to avoid interference of their work. That being said, what makes physical security so important to digital forensics labs? This article explores the significance of physical security as an absolutely critical factor regarding evidence preservation and protection, and as an enabler to cybersecurity. The Foundation of Evidence Integrity Physical security remains an issue of core focus when it comes to the protection of evidence in digital forensics la...
Read more